With the holiday season quickly approaching, there’s a good chance you’re hastily creating a Christmas list while scrolling through gift guides and product features. You’re making mental notes to remember family, friends, coworkers and teachers. And while the Christmas season often feels like a race to December 25, what if we pause the mindless purchasing and support the small businesses that keep our communities vibrant and thriving instead? What if we help the corner store or the cute boutique stay afloat this winter? Or we skip the impulse-buys at the big-box stores and make an effort to support local?
Small businesses across the country continue to struggle from the economic effects of the COVID-19 pandemic. Right here in Justin, Texas, business owners see declined sales and fear shuttered storefronts. There’s an uneasy feeling—how much longer can we withstand? This isn’t unique to north Texas, exclusively. Most likely, the community that you love feels the same pressures.
We’ve curated a list of six local shops that you can support this holiday season—from gifts for men to books for children, tastes of Texas and handmade signs. We encourage you to shop online when possible, but if you’re near our community, stop by these stores and say hello. We can vouch that these shop owners are eager to welcome you inside their doors. And since we have it on good authority that Santa only has a nice-list this year (you’ve been through enough!), we invite you to join us as we kick-off the holiday shopping season and support local today.
6 Shops to Support
1 — Southern Roots DNA Boutique
This boutique is your one-stop-shop for holiday gifting. You could possibly fulfill your Christmas list right here! The shop owners, Deanna and Angela, are sisters with a passion for the community and a knack for business. The store’s primary focus is women’s clothing, but they’re also fully stocked to help put the finishing touches on your outfit—from jewelry and hats to scarves and shoes.
Gift Guide: Southern Roots DNA carries fantastic gifts for men! From cologne and wallets to a tasty line of salsa, the men in your life will love these selections.
2 — Texas Patina
Texas Patina has it all! Jennifer, the shop owner, is passionate about keeping her shelves stocked with items crafted by small businesses in Texas. And while this store functions as a clothing boutique for women of all sizes, Texas Patina also carries a variety of specialty items—from home decor to gourmet food. All ceramics sold in store are made by Jennifer’s mother, and her father designs bluetooth speakers from old cases. That’s one talented family!
Gift Guide: Texas Patina is your top shop for Texas-made gifts. Think jams, jellys, olive oils, seasonings, BBQ sauce, bath bombs and candles. Gifting is made simple, here!
3 — Bell’s Book Nest
This shop is a Justin, Texas, treasure! Judy is the owner of Bell’s Book Nest, and her store is thoughtfully filled with books for children (including an adorable baby corner) and gifts for all (like Tyler Candle products). While you can’t shop online, this store is worth the trip! Bell’s Book Nest is stocked with children’s literature that the kids will want to read over and over again.
Gift Guide: This children’s Christmas book display is incredible! There’s something magical about a robust holiday book collection, and these winter titles do not disappoint.
In-store shopping only
201 N FM 156 Justin Texas 76247
4 — Mama B’s Homemade Pies & Cakes
After five generations of pecan pie, Mama B’s entered the scene to introduce the Justin, Texas, community to a delicious family recipe. Through the last year, this small business has grown into much more than a pie shop, and Casey keeps her customers coming back for more with innovative and delicious selections. Current baked goods include pies, cakes and cupcakes! Casey’s vintage trailer is a sweet sight at events and shows, and her desserts are love at first bite.
Gift Guide: Anything better than cake in a jar? That’s right—just add eggs and milk, and you’re ready to bake. From stocking stuffers to gifts for friends—this is one sweet choice!
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5 — JJ’s Designs
This unique, funky chic, designer boutique is filled to the brim with apparel and accessories that stand out in a crowd. The store owner, Judi, also keeps an extensive variety of home décor items in stock for the community to enjoy. At JJ’s Designs, you’ll find clothing, jewelry, cowboy boots, shoes and so much more. There’s something for every outfit and any occasion.
Gift Guide: JJ’s Designs carries a line of handbags from The Company Consuela. These products are handmade in Mexico by passionate artisans who share their cultural artistry beyond borders. This is a perfect gift for sisters or mothers!
6 — Goggins Creations
Goggins Creations is passionate about helping make your house a home. From handmade signs to Fusion Mineral Paints, this local shop is here to inspire families to display pieces within the home that are meaningful and beautiful. Danielle and David, the owners of this small business, are committed to using quality materials that are durable and eye-catching as they design custom signs for the community.
Gift Guide: Spoil the grandparents this year with a sign that features the cutest family members—grandchildren. This sign is a top seller each Christmas season with customizations available for each name slat. If you’re looking for a meaningful sign to gift to a friend or family member who recently lost a loved one, consider gifting, “Because Someone We Love is in Heaven.”